Link hotel & hub: NEW, YOUNG, FRESH IN AN URBAN SETTING
BY Dan Magazine DATE 14/01/2019
The Link hotel & hub, a new brand powered by the Dan Hotels, offers guests a new hospitality experience in a vibrant, youthful, refreshing environment that befits its location in the very heart of the “City that Never Sleeps”
Dan Hotels is proud to introduce the Link hotel & hub, an innovative social hotel that targets the new generation of young-at-heart tourists and business people looking for new directions and a different pace, who embrace a different set of priorities. The hotel has captured the energetic spirit of Tel Aviv and offers the concept of social togetherness and all that is special and young in the city – street art and technologically advanced hospitality.
In design, as well as character and the services it offers, Link is an urban hotel, totally different from the style characterizing the other hotels in the Dan chain. It is not situated on the beach, but on Shaul Hamelech Blvd., in Tel Aviv, close to the Tel Aviv Museum of Art, the municipal courthouse, Ichilov Hospital and the area’s centers of offices and entertainment. In keeping with the spirit of the times, the hotel’s services are all implemented via an app, soon to be launched, by means of which it is possible to check in and check out, order food and beverages and perform tasks such as opening your room, turning on the TV, operating the air-conditioner and regulating the intensity of the room’s light – and the ambience. There is no reception desk, which is inherently very different from the current norm in hotels.
Art and a Feast for the Eyes
Aside from the advanced digital services, the underlying concept of a modern hotel finds expression in design too. The lighting in the Link hotel & hub rooms can be regulated to shine in a variety of colors to reflect a guest›s mood, and each of the eight floors has been dedicated to a different Israeli graffiti artist, whose works, which also may be purchased, are displayed in the guest rooms and the public spaces.
Photographer Daniel Siboni, who was honored with a lifetime achievement award at the Cannes Film Festival, is the Link hotel & hub’s art curator, and the Tel Aviv street artists whose works are showcased currently in the hotel include Bazooka Joe, Ross Plazma, Eric Brakha, Yoni Danziger, Murielle, Shay Schneidermann, Dioz, Dan Groover and Michal Rubin.
All the rooms, equipped with especially large 55” Smart TVs, elegant beds and bedding and an oversized mini safe, are between 17 and 40 sq. meters in size and offer a perfect balance of compactness and comfort. Leading Architect Rani Ziss and Interior Designer Dana Leitersdorf, owners of an office specializing in hotel and office design, were in charge of designing the Link hotel & hub.
Lobby as CO-Working Space
Shared work spaces have become very trendy and fashionable in recent years, so it’s no wonder that the Link hotel & hub too has adopted the concept. In place of a traditional lobby, that of the Link has been defined as a Hub: a joint work space where guests and visitors are able to work individually or together. The hub contains shared desks, meeting rooms of various sizes, a billiard table and video and board games. Evenings, it is transformed into an entertainment area where guests can watch movies and music and sports events. The idea is for The Hub, with its open kitchen and bar in the center, to become a contemporary entertainment and meeting area that also has been outfitted with equipment enabling guests to view presentations, movies and music and sports events.
From Personal Training to Personal Laundry
The Link hotel & hub features a fully equipped spa and fitness compound that offers personal training and private massage rooms. A service room adjacent to the spa and fitness area contains lockers where guests that arrive before check-in or care to remain after having checked out, can store their belongings. A self-service washing machine and dryer are located there too, as well as a dispenser stocked with items for personal use such as chargers, adaptors, flip flops and shaving kits. Also, right at the entrance to the hotel, the LinkCafé espresso bar is located, open all day and all night.
To quote Ron Federmann, who headed the innovative hotel’s development team: “The Link hotel & hub meets the needs of the modern traveler, and this is why we have changed a large part of the processes that characterize regular hotels. The service staff, available 24/7, is multi-functional, operating in line with the principle that everyone does everything, and at eye level. There is no doubt that Link hotel & hub guests will enjoy an extraordinary fun experience. It is also important to note that Link hotel & hub rates are comfortable, even laughable compared with rates at other hotels in the city, about $150-$200 a night, and no room will ever cost $300, even when there are no rooms available in the ‘City that Never Sleeps.’”
Credit: Shy K. Segev
Photos: Ori Ackerman
Written by Dan Magazine