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9 Dec 2010

Dan Hotels Selected as 2010-2011 Israel Superbrand

New York - December 9, 2010: The Dan Hotels brand has been selected as the newest "Israel Superbrand," the second Superbrand in the leisure and tourism field in Israel, it was announced this week.
Superbrands is a worldwide organization that identifies and honors brands and managers in more than 70 countries who have demonstrated brand excellence. Award recipients are selected by a panel of distinguished marketing and consumer research experts from marketing departments and academic institutions from around the world.
"We are thrilled to have been selected as an Israel Superbrand for 2010-2011," says Rafi Baeri, Vice President of Marketing, Dan Hotels. "The award attests to our commitment to brand excellence that we have demonstrated since the founding of Dan Hotels."
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Dan Hotels Israel is the largest luxury hotel group in the country. The history of the chain dates back to June 1947, when two brothers Yekutiel and Shmuel Federmann, purchased a 21-room guest house called the "Kaete Dan" on the Tel Aviv sea shore. Today, the chain owns 14 deluxe hotels in prime locations around the country, an international convention center and a hotel training school.

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